Scent identity: breathe in and remember forever

Scent identity: breathe and remember forever Childhood, love, an environment or a moment, each fragment of life is intimately linked to emotionally charged olfactory memories. Thus, the development of a scent identity allows you to master this scent, which gives a...

Brands and the crisis

Brands and the crisis It is often in difficult times that you can recognize your friends. And this is also true for brands. Because it is also during crisis that brands are judged for what they really are. In troubled periods, a brand that has previously taken the...

Humans, let’s join the resistance!

Humans, let’s join the resistance! The Consumer Electronic Show has just ended in Las Vegas. This unmissable event, which brings together the best in consumer technology, leaves us, as it does every year, both amazed by so much ingenuity and doubtful about the...

Four awards at the Worldwide Logo Design Award!

Four awards at the Worldwide Logo Design Award! WOLDA – Worldwide Logo Design Award – is an international logo and business stationery competition. The aim of WOLDA is to honour the world’s best work in these creative fields. The competition aims to...