The life of a brand is a journey that links content and form. It offers a destination, a culture, a language, interactions and memories.
This adventure begins with us. We will guide your choices and your journey to define the most appropriate itinerary and strengthen the tools that you will need.
![Mo Raison Etre](https://moserdesign.ch/wp-content/uploads/2022/12/mo_raison-etre.png)
Purpose
Identifying your project’s purpose is to discover your North Star. It gives you the direction and guides your choices and actions.
– Belief
– Purpose
– Commitments
![Mo Marque](https://moserdesign.ch/wp-content/uploads/2022/12/mo_marque.png)
Brand Platform
Getting to know your brand’s personality allows you to see further and more clearly. Your values are anchored and asserted in the territories you explore.
– Values
– Archetype(s)
– Visual statement
– Mission statement
– Ambition
– Elevator Pitch
– Structure
![Mo Marque](https://moserdesign.ch/wp-content/uploads/2022/12/mo_marque.png)
![Mo Storytelling](https://moserdesign.ch/wp-content/uploads/2022/12/mo_storytelling.png)
Storytelling
Define the foundations of your speech and know how to tell your story to add emotion to purpose. Storytelling puts your messages into a narrative and reinforces adhesion.
– Targets
– Objectives
– Analogy
– Narrative scheme
– Foundations of speech
– Tones
– Strong ideas
– Narrative
![Mo Strategie Expression](https://moserdesign.ch/wp-content/uploads/2022/12/mo_strategie_expression.png)
Expression Strategy
Creating your ecosystem of expressions means expressing the territories of your brand, real exchanges and experiences.
– Analysis and findings
– Tactics
– Implementation
![Mo Strategie Expression](https://moserdesign.ch/wp-content/uploads/2022/12/mo_strategie_expression.png)
![Mo Id Marque](https://moserdesign.ch/wp-content/uploads/2022/12/mo_id-marque.png)
Brand identities
Offer a living memory to the future of your brand, its environment and its state of mind by addressing clear identities to your partners’ senses.
– Verbal identities
– Visual identities
– Auditory identities
– Olfactory identities
![Mo Comm](https://moserdesign.ch/wp-content/uploads/2022/12/mo_comm.png)
Communication
Develop strong and captivating concepts to connect and vibrate with your targets.
– Communication concepts
– Dissemination media guidelines
![Mo Comm](https://moserdesign.ch/wp-content/uploads/2022/12/mo_comm.png)
![Mo Expressions](https://moserdesign.ch/wp-content/uploads/2022/12/mo_expressions.png)
Expressions
Bring your brand to life and express it fully by embodying it in a multitude of tangible media and signs.
– Printed creations
– Digital creations
– Content creation
– Environmental design
![Mo Onboarding](https://moserdesign.ch/wp-content/uploads/2022/12/mo_onboarding.png)
Onboarding
Making your crew want to get on board and always go further is the first challenge your brand will face.
– Internal information
– External information
– Awareness raising & training
– Support
– Workshops
![Mo Engagements](https://moserdesign.ch/wp-content/uploads/2022/12/mo_engagements.png)
Engagements
Bringing your brand to life, expressing its purpose and values by developing concrete actions that assert its role and ambition.
– Social actions
– Societal actions
– Environmental actions
– Events
![Mo Engagements](https://moserdesign.ch/wp-content/uploads/2022/12/mo_engagements.png)