The life of a brand is a journey that links substance and form. It offers a destination, a culture, a language, interactions and memories.

This adventure begins with us. We will guide your choices and your journey to define the most appropriate itinerary and strengthen the tools that you will need.



This is the time of discovery. Your ambition comes into its own and new horizons open up for you.

Reason for being

Identifying your project’s raison d’être is to discover your North Star. It gives you the direction and guides your choices and actions.

– Belief
– Reason for being
– Engagements

Brand Platform

Getting to know the character of your brand allows you to see further and more clearly. Your values are anchored and affirmed in the territories you explore.

– Essence
– Values
– Archetype(s)
– Visual statement
– Mission statement
– Ambition
– Elevator Pitch
– Structure


Define the basis of your speech and know how to tell your story to add emotion to reason. Storytelling puts your messages into a narrative and reinforces adhesion.

– Targets
– Objectives
– Analogy
– Narrative scheme
– Basis of speech
– Tones
– Strong ideas
– Narrative

Expression Strategy

Creating your ecosystem of expressions means expressing the territories of your brand, real exchanges and experiences.

– Analysis and findings
– Tactics
– Implementation



Your quest has become reality. It channels your inspirations, expresses your ambitions and sharpens your perception.

Brand identities

Offer a living memory to the future of your brand, its environment and its state of mind by addressing clear identities to the meaning of your interlocutors.

– Verbal identities
– Visual identities
– Sound identities
– Scent identities


Develop strong and captivating concepts to connect and vibrate with your targets.

– Communication concepts
– Dissemination media guidelines


Give life and full expression to your brand by embodying it in a multitude of tangible media and signs.

– Printed creations
– Digital creations
– Content creation
– Environmental design



This is your shared vision, your viewpoint, your destination.


Making your crew want to get on board and go further is the first challenge your brand will face.

– Launch of the brand
– Internal information
– External information
– Awareness raising & training
– Support
– Workshops


Bringing your brand to life, expressing its purpose and values by developing concrete actions that affirm its role and ambition.

– Social actions
– Societal actions
– Environmental actions
– Events