Great events, inspiring and influential encounters, heartfelt or simply relaxed moments are all opportunities to nurture our exchanges and share privileged moments with you.
50 years of >moser
50 years of >moserBecause 50 is the perfect age to take on new challenges and fulfill new dreamsIf last April 1st marked the agency's anniversary, a 50th anniversary deserves to be celebrated throughout the year! It's the perfect opportunity to step back, reflect,...
The Swiss artisans of the brand
Founded as a precision graphic workshop in 1974 in the watchmaking and museography sectors, the agency >moser design in Lausanne has long specialized in brand visual identity and signage. Managed and directed for nearly thirty years by Caroline Mesple-Moser…
MAYIANA: a new jewellery brand that inspires connections
MAYIANA: a new jewellery brand that inspires connections A new approach to the world of jewellery takes shape with the advent of MAYIANA This new Geneva-based brand offers jewellery that goes beyond simple ornamentation to highlight the deep connections that bind...
Why start-ups should also think about their branding
Why start-ups should also think about their brandingWhen creating a start-up, due to a lack in resources, founders focus on developing their product and often neglect a fundamental consideration: defining their brand, elaborating its expressions and/or its...
Signage as a brand message
Signage as a brand messageSignage for a building, a living space, a neighborhood or even a city is much more than an orientation tool. It conveys the spirit of a living space. Because every environment brings up emotions and contributes to the perception that the...
Onboarding is also a communication challenge
Recruiting new talent is a daunting challenge. But too many companies still consider that once the hiring contract is signed, the battle is won. Yet welcoming, supporting and retaining this talent is just as essential. Giving them a taste for the company, creating a strong and lasting emotional bond is played out from the very first days.
At your service for 48 years!
This morning we dressed up in music as we celebrate our 48th anniversary this month! A new sound identity to give even more meaning to the branding.
Brand values: a credibility challenge.
All brands express values. But not all of them are equally demanding. For many, values are mere words, a form of promotional cosmetics.
Yet values define attitudes, behaviour, ways of being and acting. They must also be felt in services and products. They are the expression of a "moral" contract that unites all the stakeholders. Defining, cultivating and living one's values is therefore an essential and characterising founding act.
Why is personal branding useful?
Whether it is to facilitate a reorientation or a career evolution, to increase the chances of success of a start-up or to reinforce the image and recognition of a company or a brand, personal branding is becoming an essential tool.