On the path to fulfillment.
For us, as for Katherine, living life to its fullest requires discovering what drives you and devoting yourself to it. A ballerina with a vertical floor, she has a way of approaching life that gives meaning to her work and led us to ask her to be our new ambassador.
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Katherine Choong lives on the edge of the void, feet on the ground, head in the stars. She is the first Swiss woman to have conquered a ninth-degree route in climbing, the most demanding degree of difficulty in the discipline.
Katherine Choong lives on the edge of the void, feet on the ground, head in the stars. She is the first Swiss woman to have conquered a ninth-degree route in climbing, the most demanding degree of difficulty in the discipline.
More than performance, it is above all Katherine’s mindset, personality and character that inspires us. Therefore, together, driven by the desire to share our common vision, we developed her homonymous brand and hope to inspire life choices by transmitting the vital energy that we feel.
From ambitions to achieving a goal, including mental and physical preparation, it is a long journey filled with emotions, values and experiences before reaching one’s objectives.
Katherine Choong has decided to devote herself entirely to her favourite sport: climbing. A quest for harmony and a life experience that requires living with passion. Stepping out of her comfort zone, pushing her own limits, getting to know herself and building herself up are at the root of her sports and personal choices. Katherine’s journey is an example, she has an iron mind and an unfailing determination that will carry our deepest aspirations, giving them life and making them a reality.
Katherine Choong,
an example of a passion
lived to its fullest.
Because it reflects a contemporary lifestyle that younger generations identify with, hard climbing, or cliff climbing, is a sport that continues to gain recognition.
Katherine Choong’s outstanding record and her determined yet engaging personality make her an inspirational figure in sport and in life for younger generations. She expresses a life experience more than just performance itself. In this way, she has helped young people with difficulties to surpass themselves through sport and made them become aware of their true potential.
Image capture by Altamont Production
Thank you to CrossFit Lausanne for making the venue available.
