On the path to fulfillment.
For us, as for Katherine, living life to the fullest requires discovering what drives you and giving it your all. A star dancer with a vertical floor, she has a way of designing her life and giving meanings to her actions, which led us to ask her to be our new ambasador
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Katherine Choong lives on the edge of the void, feet on the ground, head in the stars. She is the first Swiss woman to have conquered a ninth-degree route in climbing, the most demanding degree of difficulty in the discipline.
Katherine Choong lives on the edge of the void, feet on the ground, head in the stars. She is the first Swiss woman to have conquered a ninth-degree route in climbing, the most demanding degree of difficulty in the discipline.
More than performance, it is above all Katherine’s state of mind, personality and character that inspires us. Therefore, together, driven by the desire to share our common vision, we developed her homonymous brand and wished to inspire life choices by transmitting the vital energy that we feel.
From ambitions to achieving a goal through mental and physical preparation, it is a real journey filled with emotions, values and experiences before reaching one’s goals.
Katherine Choong,
an example of a passion
lived to the fullest.
Because it reflects a contemporary lifestyle that younger generations identify with, hard climbing, or cliff climbing, is a sport that continues to gain recognition.
Katherine Choong’s exemplary record and her determined yet engaging personality make her an inspirational figure in sport and in life for younger generations. She expresses a life experience more than just performance itself. In this way, she has helped young people, who have difficulty in surpassing themselves, through sport and to become aware of their true potential.
Image capture by Altamont Production
Thank you to CrossFit Lausanne for making the venue available.
