Great events, inspiring and influential encounters, heartfelt or simply relaxed moments are all opportunities to nurture our exchanges and share privileged moments with you.

The ‘purpose’ changes relationships profoundly

The ‘purpose’ changes relationships profoundly

For brands, identifying and defining their raison d'être is becoming a crucial challenge. Because it will legitimise their existence within communities, guide their actions and commitments, but also because it will define a new conception of the relationships they maintain with their stakeholders and therefore modify their marketing approach in depth. These changes should also lead communication agencies to strengthen their advisory role.

Coming out of a crisis and enter a “brand new world

Coming out of a crisis and enter a “brand new world

The crisis that everyone is talking about today is hitting many companies hard, sometimes very hard. It has - and will continue to have - significant economic and social repercussions. But does it really affect brands? While COVID-19 directly impacts their business and economy as a company, it is not the main challenge they face as a brand. It is a much deeper crisis that puts them at risk in the long term: mistrust. It is not simply a matter of getting out of a crisis, but of rethinking themselves to enter a "brand new world".

Katherine Choong, personal branding of a passionate person.

Katherine Choong, personal branding of a passionate person.

Just as companies cultivate their brand, some individuals (the majority of whom are sportsmen and women) now need to do the same for themselves. After Lara Gut, we worked with our new muse Katherine Choong, a professional climber, to define precisely the brand values she represents, as well as the translation of these values through a visual identity, content and a fundraising brochure.

Brands and the crisis

Brands and the crisis

It is often in times of difficulty that you can recognise your friends. And this is also true for brands. Because it is also during crises that brands are judged for what they really are. In troubled times, a brand that has taken the trouble to define itself well, to establish a solid and coherent platform that will guide its discourse and its commitments, has a better chance of being supported by its employees, its investors and its customers.

Translated with www.DeepL.com/Translator (free version)

Humans, let’s join the resistance!

Humans, let’s join the resistance!

The Consumer Electronic Show has just ended in Las Vegas. This unmissable event, which brings together the best in consumer technology, leaves us, as it does every year, both amazed by so much ingenuity and doubtful about the emptiness of certain inventions. We tell ourselves that we humans still have a bright future!

Towards more responsible brands…

Towards more responsible brands…

For any profession, knowledge of the changes that have marked its history is essential. Whether technological or "philosophical", these changes not only shape the future of a profession, but also its practice. From simple advertising to brand activism, our field has constantly reinvented itself to meet both the expectations of its clients and the demands of a time in perpetual motion. Let's look back at some milestones...

Towards a more sensorial brand identity

Towards a more sensorial brand identity

To speak of a brand is to consider all the dimensions that make it up. The experience is global and cannot be reduced to its visual or verbal expressions alone. Brands are first and foremost emotional concepts that therefore appeal to all our senses: sight, touch, hearing, smell and taste. These senses are all the more important as they are factors of differentiation in a world that is both highly competitive and dematerialised...