Why start-ups should also think about their branding

Why start-ups should also think about their branding When creating a start-up, due to a lack in resources, founders focus on developing their product and often neglect a fundamental consideration: defining their brand, elaborating its expressions and/or its language....

Signage as a brand message

Signage as a brand message Signage for a building, a living space, a neighborhood or even a city is much more than an orientation tool. It conveys the spirit of a living space. Because every environment brings up emotions and contributes to the perception that the...