by Moser Design | Jul 19, 2019 | News EN
Which archetype are you? Are you an innocent, creative or magician? Using archetypes is a useful approach to defining a brand and expressing its personality. It allows one to develop a symbolic representation that will guide its strategy as well as the...
by Moser Design | Jul 2, 2019 | News EN
Knowing the other, a matter of common sense A brand is nothing without relationships. To initiate and cultivate any relationship, it is essential to know who it is addressing and to have a good knowledge of the person it intends to seduce or convince and with whom it...
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