by Moser Design | May 13, 2019 | News EN
Positioning is a matter of perspective Having a perspective on the world as well as on society and its market is the starting point for successful brand positioning. Because it is based on an approach that better responds to the imperatives that companies must...
by Moser Design | May 10, 2019 | News EN
Storytelling, a prehistoric tool? For years, even decades, storytelling has been on everyone’s lips. But where does it come from and above all what is it really for? For many SMEs, the very concept of storytelling is still a bit vague. Why did Sapiens replace...
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