Why start-ups should also think about their branding

by | Jun 29, 2023 | News EN

Why start-ups should also think about their branding When creating a start-up, due to a lack in resources, founders focus on developing their product and often neglect a fundamental consideration: defining their brand, elaborating its expressions and/or its language....

Signage as a brand message

by | Jun 1, 2023 | News EN

Signage as a brand message Signage for a building, a living space, a neighborhood or even a city is much more than an orientation tool. It conveys the spirit of a living space. Because every environment brings up emotions and contributes to the perception that the...

Onboarding is also a communication challenge

by | Mar 15, 2023 | News EN

Onboarding is also a communication challenge Recruiting new talent is a major challenge. But too many companies still consider that once the hiring contract is signed, they won the battle. Yet welcoming, supporting and retaining these talents is just as essential....

At your service for 48 years!

by | Apr 8, 2022 | News EN

At your service for 48 years! This morning we dressed up in music as we celebrate our 48th anniversary this month! A new sound identity to give even more meaning to the branding. Inspired by design and architecture, as well as dialogue and creativity, the jingle...

Brand values: a credibility challenge.

by | Feb 16, 2022 | News EN

Brand values:a credibility challenge All brands express values. But not all of them are equally demanding. For many, values are mere words, a form of promotional cosmetics. Yet values define attitudes, behaviour, ways of being and acting. They must also be felt in...