Scent identity: breathe and remember forever

Childhood, love, an environment or a moment, each fragment of life is intimately linked to emotionally charged olfactory memories. Thus, the development of a scent identity allows you to master this scent, which gives a more vivid memory to the future of your brand, its environment and its state of mind.

“The essential is invisible to the eye”

As with a visual identity, scent identity translates the spirit of your brand. Based on the elements established in the brand platform (its values or purpose, for example), it is possible to identify what characterizes it and what its fragrance should reflect to match it. It is a coherent ecosystem: meaning (brand), system (communication) and signs (expressions and content) are articulated around your storytelling, all thought out in synergy to serve your strategy. This is why it’s crucial to convey your brand correctly and olfactory guidance is an essential part in order to orientate the creative process.

Translation and scent creation

Based on the elements that define your brand, the objective is to target the features you wish to express in an olfactory dimension. These can vary depending on your business and the experience you want your customers to have. Assimilating your values to scents, feeling familiar with them, dosing them correctly and finding the right combination often requires the creation of several scent identity prototypes. We have experimented with these processes in order to develop our own scent identity, known as “mothé”:

We focus on quality and the long term. What could be better than the nobility of a precious wood such as cedar to symbolise longevity, anchoring, profession and tradition? Citrus fruits convey freshness and dynamism, while the round sweetness of green tea invites you to relax. These top, heart and base notes give this unique composition the special character of the olfactory signature.

Sorting out the real from the fake…

Whether on a personal or corporate level, authenticity is more than ever a refuge value: it is reassuring to have real people in front of you, with real experience and able to share real experiences while demonstrating genuine empathy. It is beneficial to be able to share the same field of thought and values, it is good to observe certain aspects of the character and therefore to appreciate what makes the charm and personality of the person you are talking to.

Thus, it is experience and imperfection that give the person or the company a unique and distinctive dimension. Whether a question of history (their background) or storytelling (their differences and aspirations), our interlocutors don’t just store data, they are truly alive…

A perfume is structured in three groups of scents which constitute the olfactory pyramid:

The top note is the most volatile. It is the one you smell right after you spray the perfume. It is a “fresh and green note” that can last up to 2 hours.

The heart note develops over several hours and constitutes the signature odour of the perfume.

The background note evaporates slowly, sometimes for several days. Its function: to fix the perfume, to make it last in time.

Diffusion

Once the scent identity has been established, various media can be used to diffuse it. From a discreet diffusion by spray at the reception of your premises to the conceptualization and the realization of some everyday objects such as candles, the possibilities are multiple. Business cards, promotional objects, letterheads can also simply carry this olfactory signature with the help of a spray diffuser. Your identity thus gains a meaning and acts, with your contacts, like Proust’s famous madeleine.