by Moser Design | Sep 16, 2020 | News EN
‘Purpose’ changes relationships profoundly For brands, identifying and defining their purpose is a crucial challenge. Because it will legitimize their existence within communities, guide their actions and commitments, but also because it will define a new...
by Moser Design | Jul 27, 2020 | News EN
Coming out of a crisis and entering a “brand new world The crisis that everyone is talking about today is hitting many companies, sometimes very badly. It has – and will continue to have – significant economic and social repercussions. But does it...
by Moser Design | Jul 6, 2020 | News EN
Katherine Choong, personal branding of a passionate person. Just as companies cultivate their brand, some individuals (the majority of whom are sportsmen and women) now need to do the same for themselves. After Lara Gut, we worked with our new muse Katherine Choong,...
by Moser Design | Apr 29, 2020 | News EN
Scent identity: breathe and remember forever Childhood, love, an environment or a moment, each fragment of life is intimately linked to emotionally charged olfactory memories. Thus, the development of a scent identity allows you to master this scent, which gives a...
by Moser Design | Mar 27, 2020 | News EN
Brands and the crisis It is often in difficult times that you can recognize your friends. And this is also true for brands. Because it is also during crisis that brands are judged for what they really are. In troubled periods, a brand that has previously taken the...
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