Knowing the other, a matter of common sense

by | Jul 2, 2019 | News EN

Knowing the other, a matter of common sense A brand is nothing without relationships. To initiate and cultivate any relationship, it is essential to know who it is addressing and to have a good knowledge of the person it intends to seduce or convince and with whom it...

Positioning is a matter of perspective

by | May 13, 2019 | News EN

Positioning is a matter of perspective Having a perspective on the world as well as on society and its market is the starting point for successful brand positioning. Because it is based on an approach that better responds to the imperatives that companies must...

Storytelling, a prehistoric tool?

by | May 10, 2019 | News EN

Storytelling, a prehistoric tool? For years, even decades, storytelling has been on everyone’s lips. But where does it come from and above all what is it really for? For many SMEs, the very concept of storytelling is still a bit vague. Why did Sapiens replace...

EPFL reveals its new visual identity

by | Mar 21, 2019 | News EN

EPFL reveals its new visual identity The École Polytechnique Fédérale de Lausanne is celebrating its 50th anniversary! For this occasion, the institution entrusted us with the creation of its new visual identity. Last Monday, the institution unveiled its new logo on...