Towards more responsible brands…

by | Nov 29, 2019 | News EN

Towards brands that are more aware of their responsibilities… For any profession, knowing about the changes that have marked its history is essential. Whether technological or “philosophical”, these changes not only shape the future of a profession,...

Towards a more sensorial brand identity

by | Oct 28, 2019 | News EN

Towards a more sensorial brand identity To speak of a brand is to consider all its dimensions. The experience is global and cannot be reduced to its visual or verbal expressions alone. Brands are emotional concepts that engage all our senses: sight, touch, hearing,...

From brand positioning, to their involvement

by | Aug 6, 2019 | News EN

From brand positioning, to their involvement Our consumerist society is currently undergoing great changes. A new and rather positive era: one of awareness. Our choices are now guided by the need to be citizens and responsible before being consumers. We demand that...

Knowing the other, a matter of common sense

by | Jul 2, 2019 | News EN

Knowing the other, a matter of common sense A brand is nothing without relationships. To initiate and cultivate any relationship, it is essential to know who it is addressing and to have a good knowledge of the person it intends to seduce or convince and with whom it...

Positioning is a matter of perspective

by | May 13, 2019 | News EN

Positioning is a matter of perspective Having a perspective on the world as well as on society and its market is the starting point for successful brand positioning. Because it is based on an approach that better responds to the imperatives that companies must...