At your service for 48 years!

At your service for 48 years! This morning we dressed up in music as we celebrate our 48th anniversary this month! A new sound identity to give even more meaning to the branding. Inspired by design and architecture, as well as dialogue and creativity, the jingle...

Brand values: a credibility challenge.

Brand values:a credibility challenge All brands express values. But not all of them are equally demanding. For many, values are mere words, a form of promotional cosmetics. Yet values define attitudes, behaviour, ways of being and acting. They must also be felt in...

Why is personal branding useful?

Why is personal branding useful? Whether to facilitate a reorientation or a career evolution, to increase the chances of success of a start-up or to reinforce the image and recognition of a company or a brand, personal branding is becoming an essential tool. As with...

Thank you Jean-Pierre

Thank you Jean-Pierre We all remember the rare winter Monday when Jean-Pierre was less smiling than usual… Those who knew him understood that a weekend without skiing had just gone by: the irrepressible call of the mountain and its snowy coats, he gave himself...

The ‘purpose’ changes relationships profoundly

‘Purpose’ changes relationships profoundly For brands, identifying and defining their purpose is a crucial challenge. Because it will legitimize their existence within communities, guide their actions and commitments, but also because it will define a new...