Creating brands that make sense

by | Sep 2, 2025 | News EN

Creating brands that make sense At >moser, we believe that every brand is a unique response to a need in the world. A brand is more than just a logo; it is a promise, a vision, a mission, a foundation. In recent months, we have had the opportunity to support the...

50 years of >moser

by | Dec 12, 2024 | News EN

50 years of >moser Because 50 is the perfect age to take on new challenges and fulfill new dreams If last April 1st marked the agency’s anniversary, a 50th anniversary deserves to be celebrated throughout the year! It’s the perfect opportunity to step...

The Swiss artisans of the brand

by | Nov 20, 2024 | News EN

The Swiss artisans of the brand Founded as a precision graphic workshop in 1974 in the watchmaking and museography sectors, the agency >moser design in Lausanne has long specialized in brand visual identity and signage. Managed and directed for nearly thirty years...

Why start-ups should also think about their branding

by | Jun 29, 2023 | News EN

Why start-ups should also think about their branding When creating a start-up, due to a lack in resources, founders focus on developing their product and often neglect a fundamental consideration: defining their brand, elaborating its expressions and/or its language....

Signage as a brand message

by | Jun 1, 2023 | News EN

Signage as a brand message Signage for a building, a living space, a neighborhood or even a city is much more than an orientation tool. It conveys the spirit of a living space. Because every environment brings up emotions and contributes to the perception that the...