Humans, let’s join the resistance!

Humans, let’s join the resistance! The Consumer Electronic Show has just ended in Las Vegas. This unmissable event, which brings together the best in consumer technology, leaves us, as it does every year, both amazed by so much ingenuity and doubtful about the...

Four awards at the Worldwide Logo Design Award!

Four awards at the Worldwide Logo Design Award! WOLDA – Worldwide Logo Design Award – is an international logo and business stationery competition. The aim of WOLDA is to honour the world’s best work in these creative fields. The competition aims to...

Towards more responsible brands…

Towards brands that are more aware of their responsibilities… For any profession, knowing about the changes that have marked its history is essential. Whether technological or “philosophical”, these changes not only shape the future of a profession,...

Towards a more sensorial brand identity

Towards a more sensorial brand identity To speak of a brand is to consider all its dimensions. The experience is global and cannot be reduced to its visual or verbal expressions alone. Brands are emotional concepts that engage all our senses: sight, touch, hearing,...

From brand positioning, to their involvement

From brand positioning, to their involvement Our consumerist society is currently undergoing great changes. A new and rather positive era: one of awareness. Our choices are now guided by the need to be citizens and responsible before being consumers. We demand that...