Great events, inspiring and influential encounters, heartfelt or simply relaxed moments are all opportunities to nurture our exchanges and share privileged moments with you.

For any profession, knowledge of the changes that have marked its history is essential. Whether technological or "philosophical", these changes not only shape the future of a profession, but also its practice. From simple advertising to brand activism, our field has constantly reinvented itself to meet both the expectations of its clients and the demands of a time in perpetual motion. Let's look back at some milestones...

To speak of a brand is to consider all the dimensions that make it up. The experience is global and cannot be reduced to its visual or verbal expressions alone. Brands are first and foremost emotional concepts that therefore appeal to all our senses: sight, touch, hearing, smell and taste. These senses are all the more important as they are factors of differentiation in a world that is both highly competitive and dematerialised...

Our consumerist society is currently undergoing great changes. A new and rather positive era: one of awareness. Our choices are now guided by the need to be citizens and responsible before being consumers. We demand that brands understand our aspirations. So how, from a positioning point of view, can our SMEs really act for our lives, as well as for society in general?

Using archetypes is a useful approach to defining a brand and expressing its personality. It allows the development of a symbolic representation that will guide its strategy and the perception that stakeholders have of it. It will also make it easier to understand the characteristics that define it and guide its speeches and actions.

A brand is nothing without relationships. To initiate and then cultivate any relationship, it is essential to know who it is addressing and to have a good knowledge of the other person it intends to seduce or convince and with whom it wishes to establish trust and sharing.

Having a perspective on the world as well as on society and its market is the starting point for successful brand positioning. Because it is based on an approach that better responds to the imperatives that companies must address: the recruitment of talent, the pressure of social and environmental expectations, the growing power of stakeholders.

For years, even decades, storytelling has been on everyone's lips. But where does it come from and above all what is it really for? For many SMEs, the very concept of storytelling is still a bit vague.

The École Polytechnique Fédérale de Lausanne is celebrating its 50th anniversary! For this occasion, the institution entrusted us with the creation of its new visual identity.

The year 2019 is starting for us under the sign of the guide. Present on various large-scale signage projects, we are taking this opportunity to let go of our screens and do some fieldwork.