Great events, inspiring and influential encounters, heartfelt or simply relaxed moments are all opportunities to nurture our exchanges and share privileged moments with you.

Even if the Coronavirus crisis has pushed the figure of Greta into the background, both brands and their stakeholders are becoming aware that sustainability is essential. Most strikingly, shareholders themselves seem to have made sustainability one of the most important criteria.

One remembers the rare winter Monday when Jean-Pierre was less smiling than usual... The insiders had understood that a weekend without skiing had just passed: the irrepressible call of the mountain and its snowy coats, he gave himself up to it with such passion!

For brands, identifying and defining their raison d'être is becoming a crucial challenge. Because it will legitimise their existence within communities, guide their actions and commitments, but also because it will define a new conception of the relationships they maintain with their stakeholders and therefore modify their marketing approach in depth. These changes should also lead communication agencies to strengthen their advisory role.

The crisis that everyone is talking about today is hitting many companies hard, sometimes very hard. It has - and will continue to have - significant economic and social repercussions. But does it really affect brands? While COVID-19 directly impacts their business and economy as a company, it is not the main challenge they face as a brand. It is a much deeper crisis that puts them at risk in the long term: mistrust. It is not simply a matter of getting out of a crisis, but of rethinking themselves to enter a "brand new world".

Just as companies cultivate their brand, some individuals (the majority of whom are sportsmen and women) now need to do the same for themselves. After Lara Gut, we worked with our new muse Katherine Choong, a professional climber, to define precisely the brand values she represents, as well as the translation of these values through a visual identity, content and a fundraising brochure.

Childhood, love, an environment or a moment, each fragment of life is intimately linked to emotionally charged olfactory memories. Thus, the development of a scent identity allows you to master this scent, which gives a more vivid memory to the future of your brand, its environment and its state of mind.

It is often in times of difficulty that you can recognise your friends. And this is also true for brands. Because it is also during crises that brands are judged for what they really are. In troubled times, a brand that has taken the trouble to define itself well, to establish a solid and coherent platform that will guide its discourse and its commitments, has a better chance of being supported by its employees, its investors and its customers.

Translated with www.DeepL.com/Translator (free version)

The Consumer Electronic Show has just ended in Las Vegas. This unmissable event, which brings together the best in consumer technology, leaves us, as it does every year, both amazed by so much ingenuity and doubtful about the emptiness of certain inventions. We tell ourselves that we humans still have a bright future!

WOLDA - Worldwide Logo Design Award - is an international logo and business stationery competition. The aim of WOLDA is to honour the world's best work in these creative fields. The competition aims to establish international contacts between graphic designers from all over the world. The competition was held for the first time in 2006.