Philippe Guignard

When he approached >moser in 2005, Philippe Guignard was already at the head of a large chain of hotels and restaurants, and was preparing to open a new fast food concept in Lausanne. On this occasion, he decided to completely restructure his brand architecture and overall design.

Logos, packaging, editorials and signage were redesigned and a system of colors and murals was developed to assert the spirit that unites all the brand’s establishments.