DGMR

New visual identity, print and digital communication campaigns reinforcing the DGMR awareness discourse

The General Department for Mobility and Roads (DGMR) wanted to update its visual discourse in order to give it more strength and coherence and to better target its various interlocutors. All printed communication media have been completely redesigned.

Similarly, each year we develop an awareness campaign with the DGMR aimed at road users in order to draw their attention to the presence of maintenance employees and encourage them to respect their safety by behaving appropriately.