Be Your Mark is a new personal branding programme for managers who want to strengthen their image and/or their company’s image. We have developed this service in collaboration with the magazines Le Monde économique and International Leaders.
You want to give a new dimension to your professional career
Our BYM programme will give you greater control over your image and help you promote both your personality and skills. Through personal guidance, it will give you the opportunity to define and enhance the aspects of your personality, skills (human and professional) and aspirations that are most likely to facilitate and strengthen your professional ambitions.
You want to strengthen the image and recognition of your company
As a CEO, founder or executive of your company, you are the ambassador of your brand. The speeches you make inspire trust and sympathy, motivate your employees and relations, and raises the emotions and support of your audience. Our BYM programme will give you the first tools that will enable you to be more visible and recognised, to enhance your personality as a leader, your skills and your positioning within your networks.
Our Be Your Mark programme includes
– An E-reputation audit that allows you to analyse your online presence and define the right strategy to adopt
– An interview aimed at clarifying the core and contours of your personality and your objectives (ideal life, interests, talents, values, character traits, swot)
– On the basis of this interview, drawing up a document formalising the essential points of your personal “brand” (brand platform).
– The optimisation of your Linkedin profile
– A 4-page interview and photo shoot in the magazine Monde Économique
– A portrait of your company in the magazine Monde Économique
– Your executive portrait in the magazine International Leaders
– Writing three articles for your Linkedin profile
If you want to go even further
Later on, you can extend the BeYourMark programme with additional services such as media training, the establishment of a personal communication strategy, an E-reputation monitoring service, the creation of a video portrait or article or blog writing services.
