The summits for aspiration
“The mountains are not just a backdrop. They are a state of mind, a way of being.”
The call of the heights
There are places that shape people and horizons that inspire visions. For >moser, mountains are more than just a landscape: they are a philosophy. For over fifty years, their lines and silences have nourished our view of the world, our attention to detail, and our quest for meaning.
In 1974, when the agency was founded, its logo featured stylized mountain peaks. This symbol already conveyed a clear intention: altitude as perspective, balance as horizon. The agency’s founder, a passionate skier, believed that mountains symbolize perseverance and rigor. He passed these values on to his daughter Caroline. Thus, this passion and these values have become our agency’s DNA—a way of combining the beauty of gesture with the precision of meaning.
Heritage and vision – The roots of a passion
Since the 2000s, >moser has been rooted in a culture of high standards and precision. Creating a brand means understanding its terrain, its contours, its footholds, and its lines of flight. This approach is directly inspired by mountaineering: you can’t climb a peak without reading the ground and respecting the slope.
” It’s all about lines, trajectories, and perspective.”
The agency has grown with this simple idea: emotion and rigor are not opposites. They complement each other, like a rope and an ice axe, like light and shadow. Today, every project bears this mark—that of an agency that moves forward with restraint, respect, and passion.
When peaks become brands – Lara Gut & Katherine Choong
Two women, two worlds, two symbols of excellence. When >moser accompanies Lara Gut, ski champion, and Katherine Choong, elite climber, the dialogue is immediate. Both embody mastery, freedom, and the quest for perfection. And both share the same ambition with >moser: to express the truth of a journey.
Lara Gut: speed and light
Behind the performance lies a nuanced, sensitive, and strong personality. Our job was to translate this intensity into a fluid and elegant identity: a graphic universe where every line reflects the precision of movement and the sincerity of the gaze.
Image © laragut.ch
Katherine Choong: the verticality of courage
Climbing is a lesson in slowness and willpower. For Katherine, we designed a visual language rooted in the material: rock, skin, breath. A brand that reflects her image—determined, authentic, free.
“A strong brand is not born from an image, but from an attitude.”
For more than a decade, >moser has supported the Diablerets International Alpine Film Festival (FIFAD). This partnership quickly became a natural fit. FIFAD celebrates courage, raw beauty, and the fragility of nature. True stories of overcoming adversity and humanity. These are values that resonate with our approach to brands and storytelling.
Like cinema, branding tells stories. Stories that are sincere, vivid, and rooted in reality. At FIFAD, we have learned the power of storytelling, the importance of perspective, and the significance of human values.
The values of the peaks
The mountain imposes its own rules. It teaches us to listen, to be precise and humble. These same values guide our daily work. So, if we want to climb higher and be stronger, we can only do so together.
High standards
Prepare each project meticulously, just as you would prepare for a climb. High standards are a sign of respect—towards the client, the public, and the creation itself.
Exceeding expectations
Each brand is a new mountain. We move forward with humility, aware that beauty comes from effort. Exceeding expectations is our promise: never settling for the easy option.
Solidarity
In the mountains, no one climbs alone. Our projects are built on trust, complementarity, and teamwork. Every member of the team is part of the same upward movement. We are committed to supporting causes and individuals who share the same values as our agency. Examples include Team3deCœur, where eight amateur athletes set themselves the goal of completing two of the five most difficult mountain races on the world circuit to enable people with multiple disabilities to enjoy skiing, and Cyril Vocat, a promising and committed up-and-coming ski champion.
Discovery
Curiosity is our altitude. Each assignment is an exploration, an opening onto a new world to be understood. Creating is always a form of expedition.
Towards new horizons
In a world saturated with images, we believe in the value of meaning. Branding is not superficial, but profound. It is the art of revealing an identity and allowing it to breathe.