SoixanteCinq

A complete identity for a company dedicated to optimizing your retirement assets

When the insurance brokers of a Swiss group realized over the years that a significant proportion of the population was unaware of the possibility of significantly optimizing their retirement assets, they decided to set up a dedicated consulting firm.

The founders were keen to meet with us, to explain their project and, in the course of our discussions, to gauge our ability to support them in what, for them, represented a complete change of life – that of entrepreneurship.

Over a period of nine months, we put together a complete toolbox enabling them to approach their markets with complete confidence.

Scope

Brand platform
Storytelling
Brand identity
Expressions
Onboarding

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