Vaudoise aréna

An identity and signage in tune with this top sports and events venue.

The Vaudoise arena is a key venue dedicated to sports and leisure. Its dynamic logo combines blue (water and ice) with the green of the Vaudoise brand, while the signage will guide and inform several hundred thousand users each year.

From the very first meetings at Pont12, the project’s architects, to the complete opening to the public, nearly 5 years of intense and diverse activities have taken place:
– Setting up and running participatory workshops
– Coordination and media between the various key players
– Development of verbal and visual identity
– Complete graphic line, including customised pictograms
– Launch communication campaign
– Complete interior and exterior signage for the site
– Project documentation
– Storytelling
– Various documents such as editorial and graphic charters, pool rules, etc.