Generate your archetype
Answer 3 questions to discover your archetype and its olfactory translation. (FR)
© moserdesign.ch | Photo taken at Galerie Port Franc
Be who you are
Finding the soul of a brand and making it resonate in the hearts and minds of the public is a quest with true value for a company or an individual. In branding, one of the ways to achieve this is based on a psychological study that leads to strong symbols that everyone can recognise: archetypes. A method that helps to better identify oneself, and then to connect with others on an emotional level.
Set your senses free
Your brand archetype is one of the key components in defining the substance of who you are and telling the world about it. Form, on the other hand, has many aspects. The expression of your character is directed to the senses. Its olfactory, visual or verbal translation offers a living memory of your brand’s future, its environment and its state of mind.
And occupy the space
The olfactory memory is the most powerful. A “Madeleine de Proust” effect that is second to none, and that we have been experimenting with for quite some time to express the character of our clients. A simplified methodology, offering you the 12 archetypes to generate the one that’s right for you and diffuse its scent thanks to our new collection of “The Archetypes” candles, each one scented by the unique notes that compose its character.